3 Reasons The Stories You Tell Matter

I love telling stories. Even if it’s just fiction. Everyday when I walk to work and I see different “characters” on the street. I always make up stories about them.

For instance, the homeless man who hangs out on the corner in front of my office – I’ve named him James. He was a Wall Street hotshot but lost it all because he was greedy. Oh and he lost his family too. His wife left him and took his daughter – the only reason he even went to work everyday.

When you were born, where you grew up, the different jobs and hobbies you had over the years, these all make up who you are. But how you present these details  can completely change how others see you. For example, when people hear I am a news producer and I write a blog on the side, they assume I’m the kind of person who never stops working. However, when I talk about my love of tea or doing yoga then I give off the impression of being very relaxed. Read more

Want some attention?

Attention — it’s something we’re all after.  

Whether or not you want to admit it — it’s the truth.

Think about it.

When you put a picture on Facebook of your fabulous vacation or that amazing dessert you had to splurge on you want someone’s attention right.

I don’t care who you are you’re checking back to your Facebook to see how many likes it got.

It’s totally okay everyone does it.

But how do you get yourself out in front of the right people to build your business, your brand, your book or any of those things that you want attention for?

I’ve been helping people do that for years. Read more

The Secret to Getting on TV

“How do I get on TV?” It’s probably the question I’ve been asked most often in my career.

If you’re new to this blog — shoutout to all my new followers in China, Japan and the Netherlands now that my book has been published there — I’m thrilled to welcome you.  The new readers may not realize that not only am I an author and productivity expert but I’m also a television news producer. That’s my “day job,” and I’ve been doing it for more than 15 years.

I put my producer hat on at the BlogHer16 conference in Los Angeles as a featured speaker this past week.  I was alongside my close friend and colleague Terri Trespicio.  We talked to bloggers in all categories: health, wellness, politics, food, money, etc., about how to take their message and pitch it to the media. We talked about how to become a go-to expert and what really stands out in the eyes of producers and editors.

That’s how Terri and I met after all. I booked her for a TV segment when she was a senior editor for Martha Stewart’s Whole Living Magazine. And years later when I started this blog – I pitched her a related idea it in the magazine. Fun, right?

Since Terri — as a former magazine editor, radio host and now a branding strategist and media coach — gets the same question about being on TV as I do — we’ve decided to team up.

We’re going to release a 4-week online course this September about how to get and keep media attention.

It’s called Lights Camera Expert! It’s designed for entrepreneurs, authors and experts of all kinds. We will be teaching you how to crack the media code, craft the perfect pitch and crush it on air — click here to join our list to be the first to hear all about it.

As a thank you we’ll send you our free ebook called, “5 Things You Should Never Say to a Producer.” We had a lot of fun putting it together.

We are so thrilled to teach something so near and dear to our hearts and help bloggers, authors, entrepreneurs and business owners boost their brand in the media.

I’d love to keep you posted on my newest endeavor Lights Camera Expert — check it out here and please tell anyone you think might be interested as well.  Appreciate your support!