Is Being on TV on Your Bucket List?

No matter who you are or where you’re from, if you’re reading this blog, I can almost guarantee that you’re an expert in something?

Don’t believe me?

Well let me explain. An expert is defined as someone who is “very knowledgeable about or skilful in a particular area”. Too many people think that being an expert means you have to be the best or the most knowledgeable on the earth.

But that’s not true! There’s plenty of space for multiple experts to exist in any given field.

And you could be an expert at a bunch of topics that don’t even have to do with “what you do” for a living.

Take me for instance, I’m a TV producer by day but I’m also a list-making expert. It’s a skill I use as a producer but I’ve perfected my method and teach it to others – like those currently enrolled in my Listful Thinking Masterclass.

What are you an expert in?

Maybe it’s how to pick out the perfect outfit or  brunch spot or raising picky eaters or maybe it’s marine biology or something else.

You have something to say about what you know.  People deserve to hear it. So now what?

My other expertise aside from list making is having a keen eye for talent and who would make a great media feature or guest. I deal with experts all in day in my job as a news producer. I work specifically on health news so I’m always looking for doctors and health professionals to interview. Because of this I have a finely tuned sense for what makes a person ‘media’ ready.

The question I’m asked most often is “How do I get on TV?”

So I created a FREE 3-part video course called “How to Be a Media Magnet” with my friend and colleague Terri Trespicio.  Terri is a former magazine editor for Martha Stewart and brand strategist with a TEDx talk that’s gotten almost 2 million views.

In our FREE 3-part video series, “How to Be a Media Magnet,” you’ll learn:

  • What the media wants and what pitches will grab their attention
  • What mistakes to avoid when approaching the media
  • Overcoming the fear of not being “good enough”
  • How to get spots on TV, radio, and magazines

Don’t wait, because the free course is available for a limited time.

What should you be doing right now?

As you know I am a huge procrastinator. When I have a big deadline looming, that’s normally the exact time I decide cleaning my apartment is super important! Or I’ll spend hours researching a topic to write a post about, instead of just writing it!

The bigger and more demanding a task is, the bigger our reasons for not doing it become. For example, if you want to write a book tidying up your apartment is probably only going to buy you a day or so and then you’re going to have to write that book! Read more

The Secret to Getting on TV

“How do I get on TV?” It’s probably the question I’ve been asked most often in my career.

If you’re new to this blog — shoutout to all my new followers in China, Japan and the Netherlands now that my book has been published there — I’m thrilled to welcome you.  The new readers may not realize that not only am I an author and productivity expert but I’m also a television news producer. That’s my “day job,” and I’ve been doing it for more than 15 years.

I put my producer hat on at the BlogHer16 conference in Los Angeles as a featured speaker this past week.  I was alongside my close friend and colleague Terri Trespicio.  We talked to bloggers in all categories: health, wellness, politics, food, money, etc., about how to take their message and pitch it to the media. We talked about how to become a go-to expert and what really stands out in the eyes of producers and editors.

That’s how Terri and I met after all. I booked her for a TV segment when she was a senior editor for Martha Stewart’s Whole Living Magazine. And years later when I started this blog – I pitched her a related idea it in the magazine. Fun, right?

Since Terri — as a former magazine editor, radio host and now a branding strategist and media coach — gets the same question about being on TV as I do — we’ve decided to team up.

We’re going to release a 4-week online course this September about how to get and keep media attention.

It’s called Lights Camera Expert! It’s designed for entrepreneurs, authors and experts of all kinds. We will be teaching you how to crack the media code, craft the perfect pitch and crush it on air — click here to join our list to be the first to hear all about it.

As a thank you we’ll send you our free ebook called, “5 Things You Should Never Say to a Producer.” We had a lot of fun putting it together.

We are so thrilled to teach something so near and dear to our hearts and help bloggers, authors, entrepreneurs and business owners boost their brand in the media.

I’d love to keep you posted on my newest endeavor Lights Camera Expert — check it out here and please tell anyone you think might be interested as well.  Appreciate your support!

See How I Detox a To-Do List on TV

Last week I shared with you the exciting news that I was going to be on The Better Show. If you didn’t have to chance to catch it when it was on TV, here are the clips from the show:

Detox Your To Do List

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There’s a right way and a wrong way to make a list. Watch this clip to make sure your doing it the right way to set yourself up for success.

 

 

Make A List That Works!

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In this clip I show you how to make our lists work for you, not against you. Plus there’s a round-up of gadgets that can help you. Do your best ideas come to you in the shower? Watch this!

 

Appy Listing

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In this clip I give a rundown for the best  apps to keep you organized while you shop and travel.

What’s a ‘Listicle’ Anyway?

ListiclesThe word listicle, a combination of the words list and article, has officially made it onto OxfordDictionaries.com. It is defined as ‘An article on the Internet presented in the form of a numbered or bullet-pointed list.’ While it may have only recently come into common use, I’ve been writing listicles on this blog for years now. So to celebrate the new dictionary entry I’m making a listicle of my favorite listicles from ListProducer.com!

1. 10 Gluten Free Grains For Everyone – I spoke with Leslie Cerier from ‘The Organic Gourmet’  and she gave me list of grains everyone should try. This is one of my most popular lists, especially as more and more people are going gluten free. Read more