No matter who you are or where you’re from, if you’re reading this blog, I can almost guarantee that you’re an expert in something?
Don’t believe me?
Well let me explain. An expert is defined as someone who is “very knowledgeable about or skilful in a particular area”. Too many people think that being an expert means you have to be the best or the most knowledgeable on the earth.
But that’s not true! There’s plenty of space for multiple experts to exist in any given field.
And you could be an expert at a bunch of topics that don’t even have to do with “what you do” for a living.
Take me for instance, I’m a TV producer by day but I’m also a list-making expert. It’s a skill I use as a producer but I’ve perfected my method and teach it to others – like those currently enrolled in my Listful Thinking Masterclass.
What are you an expert in?
Maybe it’s how to pick out the perfect outfit or brunch spot or raising picky eaters or maybe it’s marine biology or something else.
You have something to say about what you know. People deserve to hear it. So now what?
My other expertise aside from list making is having a keen eye for talent and who would make a great media feature or guest. I deal with experts all in day in my job as a news producer. I work specifically on health news so I’m always looking for doctors and health professionals to interview. Because of this I have a finely tuned sense for what makes a person ‘media’ ready.
The question I’m asked most often is “How do I get on TV?”
So I created a FREE 3-part video course called “How to Be a Media Magnet” with my friend and colleague Terri Trespicio. Terri is a former magazine editor for Martha Stewart and brand strategist with a TEDx talk that’s gotten almost 2 million views.
In our FREE 3-part video series, “How to Be a Media Magnet,” you’ll learn:
- What the media wants and what pitches will grab their attention
- What mistakes to avoid when approaching the media
- Overcoming the fear of not being “good enough”
- How to get spots on TV, radio, and magazines
Don’t wait, because the free course is available for a limited time.
In the past 10 years we’ve moved away from buying individual items like DVDs, music albums and books towards subscription services like Netflix, Spotify and Audible. In fact it seems like there is a subscription services for practically everything now – you’d be hard pressed to find a big name company that doesn’t offer one in some form or another. I even saw one for electric toothbrushes the other day!
It’s easy to see why subscription services are so popular, Netflix for example, costs $9.99 a month. When you can have seemingly unlimited viewing for the cost of a few coffees, why wouldn’t you sign up? But that’s how they reel you in. One subscription for that amount is fine, but when you add in Amazon Prime, a gym membership, snack boxes, Apple music, Skype premium… it all starts to add up. Read more
Whether you make a regular habit of it, or you get caught unexpectedly and have to change plans – at some point we will all have a project or tasks that get left to the last minute. So how do you deal with these last minute changes? If you’re a person who’s used to having everything planned out well in advance, (like me) something like this can really throw you off your game.
But it doesn’t have to.
Even when it feels like it’s impossible to get everything done in time, you can still manage your time most effectively.
So what do you do? Read more