An Easy Exercise to Help You From Drowning in Lists

In just a few days my bud and business partner Terri Trespicio and I will be headed to the Speak to Sell conference with Lisa Sasevich in Florida. Whoo hoo – can’t wait for some sun! It’s been a long winter.

After the conference my husband and I are heading to Miami for a few days of vacation and a chance for us to check out for a little bit! (Plus to celebrate our wedding anniversary – 9 years!)

As exciting as this all is, it means I’ve got several lists going all at once.

  • Lists for the conference
  • Lists for my vacation (altho I’ll still be working)
  • Lists for everything I have to catch up on before I go

I feel a bit like I’m drowning in lists.

It’s times like these that I have to step away from my usual tactic of just getting things done and zoom out a bit. – Otherwise I get too wrapped up in the small stuff and lose sight of the bigger picture.

A few weeks ago I was fortunate enough to do a workshop training with Ali Brown. She’s an amazing coach for entrepreneurs and she interviewed me for her podcast “Glambition Radio” about my book “Listful Thinking” a while back.

One of the things she taught in this creativity workshop was how to shift your focus. And it involved buying magazines! (My guilty pleasure!)

The idea is to go to a store and get yourself a magazine you would never normally read, which for me could be on something like golf or surfing or the National Geographic. But for you it could be anything that you wouldn’t consider yourself to be interested in.

Now when you read that magazine you have to be a completely objective outsider. The actual content is not that important to you so you can focus on the way they get their message across.  How do they engage with their readers.

So how does this help your list making efforts?

It can give you loads of idea for your own creative output and how you actually get things done. Can you be more creative about the way that you outsource? But also – stepping outside of our usual routine (it’s scary, I know) can actually spark great ideas and allow you to get more done. It will actually make you more productive and help utilize parts of your brain that might have been a bit sleepy til now.

They say you can travel all around world, but you can never escape yourself. Well that’s not strictly true. The magazine exercise allows you to take a break from your own mind and usual way of thinking and take a vacation in someone else’s hobby for a bit – and who knows what you might take away!

Try it out and let me know what you think in the comments below.

Ever Wanted To Give A TEDx Talk?

There isn’t an expert, an author, or entrepreneur I know who wouldn’t love to give a TEDx talk. Or to do more speaking in general.

The problem isn’t opportunity (events alone are more popular than ever–and there are tons of TEDx events happening all over the world, year round).

The problem certainly isn’t passion or desire. You’ve got that in spades.

The problem, for most people, is they aren’t sure what it takes to create or land a TED-worthy talk. And they aren’t sure what to do theirs on.

But I know someone who does know—and she’s going to be sharing it in her first-ever live event.

Terri Trespicio is a brand advisor, award-winning writer and top-rated speaker with two TEDx talks under her belt—one of which has 3.6 million views to date. I met Terri when she worked as a magazine editor and since then we’ve become good friends and business partners! We created Lights Camera Expert together, which helps experts get media attention. Read more

FREE WEBINAR: How to Get on TV

“How do I get on TV”

As a senior TV news producer for nearly 20 years that is a question I’m asked a lot.

Honestly it’s not as difficult as you would think.

You don’t have to have special credentials, you don’t have to have a PR person or have a huge social media following — but what you do need to know is what the media is looking for.

If you are trying to get on TV, in magazines, on radio, etc. sometimes it’s more about what not to do!

OMG – in my career I can’t even tell you how many bad pitches I’ve been sent through the years!!

Well actually – I probably could because I’ve kept them all in my “bad pitches” folder. 🙂

Sometimes you can tell that the core idea isn’t bad, but the expert or publicist just don’t know how to present it correctly.

So what are these pitches faux pas and pitfalls? Well that is something I can teach you.

Register now for my FREE online training, “5 (Little-Known) Secrets to Snagging Media Attention (that Even PR Pros Get Wrong) on March 13th @ 8pm ET and March 14th @ 3pm ET.

I’m co-hosting it with Terri Trespicio who served as a senior editor for Martha Stewart for many years, hosted her own radio show and has appeared on all kinds of top-tier media like, “The Today Show,” “The Early Show,” “The Dr. Oz Show,” and many more!

I actually booked her as guest when I was at Fox News Channel.  That’s how we met!

During this live webinar, we’ll show you:

  • What the media is (and isn’t) 
interested in
  • How to get the media to take you seriously
  • The real reason you aren’t hearing back
  • The things everyone gets wrong about pitching the media

You’ll leave this webinar with ideas and actions you can take right away to start upping your media game!

Register now for my FREE online training, “5 (Little-Known) Secrets to Snagging Media Attention (that Even PR Pros Get Wrong) on March 13th @ 8pm ET and March 14th @ 3pm ET.

Tune In For My Radio Show

Since I started ListProducer.com and wrote Listful Thinking  I’ve been on my fair share of radio shows. It’s a nice way to meet new people, many of whom are often list makers themselves. Plus I always find we have really interesting conversations about what it really means to be more productive.

Although I’ve spent my career in television I like to think I know a bit about radio. My husband Jay works for CBS Sports Radio so I must have learned a little bit through the years!

So when Terri Trespicio, my friend and co-founder of our online video course Lights Camera Expert and I were approached to host our own show, we immediately agreed – what could be more fun? Read more

I’m Spoiling My New Boss Today

Today is National Bosses Day! A chance for you to celebrate (or maybe commiserate!) about your boss. It’s a pretty interesting coincidence, given that today is my first day working for myself!!

It was my last day at Fox News on Friday, after over a decade. So while it feels like the end of an era. It’s also the start of a new beginning.

Over the years I have met many entrepreneurs and I’ve always encouraged people to go out on their own and start their own businesses. It’s why I’m such a huge fan of Marie Forleo’s B School. But I never thought that way of life would be for me completely.  I always thought I’d have one toe in the corporate world. Sometimes the pieces just fall it to place and it seems like the right decision at the right time.

I’m celebrating the holiday by really spoiling my favorite new boss – me!

As a lifelong 9 to 5 worker I’ve always been a bit jealous of those who had free time during the day! They could take advantage of all the lunchtime specials, the relaxing mid-morning yoga class or the cheaper movie tickets – now I get to be one of those people!

I’m beginning my day with a trip to the spa and then a relaxing lunch. Maybe I’ll get a blowout or a manicure too. It will all be followed by a dinner with my fellow speakers for the PRSA Tri-State Conference. (There’s still time to join the conference if you’re interested!)

What are you doing for yourself today?