Lists make life easier — plain and simple. Recently I introduced you to my new favorite list-making tool to keep track of all the restaurants I love or want to try called Matchbook. It allows you to easily add restaurants and any place with an address really – to your iPhone. I’ve used it about a zillion times since finding it. Seriously.

The brain behind this incredible app is, of course, a list maker. Meet Jason Schwartz — this month’s Featured List Producer:

Q: Why do you call yourself a compulsive list producer?

A: I actually consider myself a compulsive list-enabler. I constantly see ineffective lists in action, and that is what drives things at Matchbook. The same scrappy list of bars and restaurants shows up repeatedly in the notepad of people’s phones. If you ask people if this list is useful, they say that it isn’t. Lists are supposed to make us more efficient and organized, and a massive number of people compulsively create restaurant lists that don’t live up to that promise. I want to make all that work useful.

Q: What do you make lists about?

A: My first love is lists of places. Restaurants, bars, and shops that I want to go to, or remember to go back to. It’s like my little black book of gems that I know about and nobody else does. Read more