how to start a side hustle

“How do I get on TV”

As a senior TV news producer for nearly 20 years that is a question I’m asked a lot.

Honestly it’s not as difficult as you would think.

You don’t have to have special credentials, you don’t have to have a PR person or have a huge social media following — but what you do need to know is what the media is looking for.

If you are trying to get on TV, in magazines, on radio, etc. sometimes it’s more about what not to do!

OMG – in my career I can’t even tell you how many bad pitches I’ve been sent through the years!!

Well actually – I probably could because I’ve kept them all in my “bad pitches” folder. 🙂

Sometimes you can tell that the core idea isn’t bad, but the expert or publicist just don’t know how to present it correctly.

So what are these pitches faux pas and pitfalls? Well that is something I can teach you.

Register now for my FREE online training, “5 (Little-Known) Secrets to Snagging Media Attention (that Even PR Pros Get Wrong) on March 13th @ 8pm ET and March 14th @ 3pm ET.

I’m co-hosting it with Terri Trespicio who served as a senior editor for Martha Stewart for many years, hosted her own radio show and has appeared on all kinds of top-tier media like, “The Today Show,” “The Early Show,” “The Dr. Oz Show,” and many more!

I actually booked her as guest when I was at Fox News Channel. That’s how we met!

During this live webinar, we’ll show you:

What the media is (and isn’t)  interested in
How to get the media to take you seriously
The real reason you aren’t hearing back
The things everyone gets wrong about pitching the media

You’ll leave this webinar with ideas and actions you can take right away to start upping your media game!

Register now for my FREE online training, “5 (Little-Known) Secrets to Snagging Media Attention (that Even PR Pros Get Wrong) on March 13th @ 8pm ET and March 14th @ 3pm ET.

Whatever project you have in mind, whether it’s writing a book, planning a big dinner party or starting your own side hustle, these big ideas can quickly become overwhelming. Thinking about all the work you have left to do can make you feel like giving up before you even begin..

To help me feel less overwhelmed I use a little trick called “backtiming.” This is a concept I picked up from my day job as a TV news producer. If your show finishes at 11pm, that’s it, you can’t over run. So to make the news work on time we start with the end in mind and work backwards. This guarantees that you’ll finish on time.

This method has multiple real world applications, if you’re a whiz in the kitchen you probably use this method to ensure all the various elements of your dish will finish at the same time. You can also use backtiming to plan out your future goals. For more on how backtiming works check this out.

It also helps to break up your goals into smaller, more manageable pieces. You can focus on one of these lists at a time to prevent yourself from getting distracted by all the other pieces of the puzzle. Read more

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