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Turns out Magic Assistance Aren’t So Magical

When I first got into productivity I wasn’t that into the idea of outsourcing. I didn’t like the idea of giving up control over my work. However, once I gave in and tried it, I fell in love with outsourcing. So much so that I have written several posts about it, it’s one of my top productivity tips.

That being said, I recently had an experience that left me questioning my outsourcing beliefs. I have used several websites that outsource your to-do list like Fancy Hands, TaskRabbit, Zirtual & many more. My experience has always been generally positive. So when I heard of a new, similar company called Magic I thought I would give them a try.

The idea behind Magic is that you can use a virtual assistant to organize any task or issue you might have. All you pay is 53 cents per minute the assistant spends on the job. Seems simple enough, right?

As I’ve written about in my previous post I hosted my own Lights Camera Expert Live workshop recently and I decided to use Magic to help me organize the catering. Being the producer that I am, I had pretty much sorted everything myself already, I had downloaded the menus and decided what I wanted, at what time and for how many people. All they needed to do was put in the orders.

Magic assistants keep you up to date on their progress with your tasks, which is good. But in this case that didn’t really help very much. There seemed to be a bit of back and forth with one of the restaurants as the assistant had difficulty getting in touch with the person in charge. It happens, I get it. But what I didn’t understand was how they had managed to spend so much time on this job. Magic is not supposed to charge you for the time they spend waiting for someone to call them back, only the time they spend on the call.

So I was pretty shocked to find that they had racked up over 2 hours on this task, without any sort of conclusion in sight. When I asked for the time breakdown I discovered they had spent 40 minutes researching the websites of the restaurants I had picked. But why? I had already chosen from the menus and provided them with contact numbers so I still can’t figure out what exactly they were looking for on the websites.

Not wanting to be too pushy I decided to let this slide, hoping they would manage to sort it all soon. By the next day they had managed to rack up 4 and a half hours worth of time on this task, when they still hadn’t even booked anything. Completely fed up, I requested they end the job and decided to sort it myself. They did issue me a full refund after I complained but I still had the task to complete.

In the end I got someone else to  book the catering and it took her all of about half an hour, which is about the amount of time I would’ve spent on it too. It left me wondering whether I really needed to outsource the task at all. But I just didn’t want to do it! I still can’t figure out why it would have taken the Magic assistant four hours though.

Either way it taught me a valuable lesson, sometimes it is just better (and quicker) to do it yourself!

Have you had any outsourcing mishaps?