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The Secret to Getting on TV

“How do I get on TV?” It’s probably the question I’ve been asked most often in my career.

If you’re new to this blog — shoutout to all my new followers in China, Japan and the Netherlands now that my book has been published there — I’m thrilled to welcome you.  The new readers may not realize that not only am I an author and productivity expert but I’m also a television news producer. That’s my “day job,” and I’ve been doing it for more than 15 years.

I put my producer hat on at the BlogHer16 conference in Los Angeles as a featured speaker this past week.  I was alongside my close friend and colleague Terri Trespicio.  We talked to bloggers in all categories: health, wellness, politics, food, money, etc., about how to take their message and pitch it to the media. We talked about how to become a go-to expert and what really stands out in the eyes of producers and editors.

That’s how Terri and I met after all. I booked her for a TV segment when she was a senior editor for Martha Stewart’s Whole Living Magazine. And years later when I started this blog – I pitched her a related idea it in the magazine. Fun, right?

Since Terri — as a former magazine editor, radio host and now a branding strategist and media coach — gets the same question about being on TV as I do — we’ve decided to team up.

We’re going to release a 4-week online course this September about how to get and keep media attention.

It’s called Lights Camera Expert! It’s designed for entrepreneurs, authors and experts of all kinds. We will be teaching you how to crack the media code, craft the perfect pitch and crush it on air — click here to join our list to be the first to hear all about it.

As a thank you we’ll send you our free ebook called, “5 Things You Should Never Say to a Producer.” We had a lot of fun putting it together.

We are so thrilled to teach something so near and dear to our hearts and help bloggers, authors, entrepreneurs and business owners boost their brand in the media.

I’d love to keep you posted on my newest endeavor Lights Camera Expert — check it out here and please tell anyone you think might be interested as well.  Appreciate your support!

Come Visit Me In LA

Since the first time I attended a BlogHer conference in 2012 I always wanted to be a speaker there. And now I’m getting to do it! I know many of my West Coast blog readers often feel left out as most of my events happen here on the East Coast. However I’ll be making my way over to you August 4th-6th for BlogHer16.

I’ll be there with my television producer hat on filling BlogHer attendees in on how to get and keep media attention. Something that is so important to bring eyeballs, credibility and clients to your business. I’ve booked thousands of guests and know who will make the cut and who won’t. I’m excited to share what I know.  Plus I’ve been on the other side as a guest when I promoted my book Listful Thinking.

I’m going with my friend and colleague Terri Trespicio. We’ll be speaking together on a panel called Crafting Your Pitch and Cracking the Media Code. Terri used to be a senior editor for Martha Stewart so she handles the print side of the discussion.

We’re asked to talk about this topic so often we’re even creating an online course together called Lights Camera Expert.  It’s aimed at teaching authors, experts and entrepreneurs how to get and keep media attention. I’ll tell you more about that next week.

If you’re in LA and are interested in meeting content creators, social media stars, entrepreneurs, top brands and activists, you should come by and say hello. If you sign up through my link I can get you a 30% discount on tickets! Just enter my code SPEAKERFF30 at the checkout.

See you in LA!

Is Productivity Making Me Rude?

English: A pile of mobile devices including sm...

English: A pile of mobile devices including smart phones, tablets, laptops and ebok readers. (Photo credit: Wikipedia)

I’m all for being productive and getting things done, but recently I’ve been wondering whether it’s possible to be productive to a fault. I pride myself on knowing proper etiquette, but I think I may be becoming rude as I strive to become more efficient and productive.

In my day job as a TV producer things are fast paced and you need to move along and get everything finished on deadline.  I remember once after a taping I literally said to a guest, “OK, we’re done with you.” It was more of a housekeeping-type statement because we needed to move on to the next guest for the following segment, but it came off very rude.  Eeek! Read more

Outsourcing Your Life

Help Wanted?

Help Wanted? (Photo credit: brizzle born and bred)

I’ve written a lot about how important it is to remember that you are just one person.  Give yourself a break sometimes! It’s not always possible to get everything done on your own, which is why sometimes, you have to ask for help.  I finally took my own advice and enlisted the help of some interns — wow has my life gotten better.  It’s really amazing what giving up a little control can do.

I haven’t always found it easy to let someone else help me out, but when I went to the BlogHer ’13 convention in Chicago, I sat in on a session, run by Meagan Francis, about outsourcing and why you should do it…and I’m so glad I did.  There are major benefits that come from having an extra set of hands: Read more

Resist Your Inner Pack Rat and Clear Clutter

Cluttered shed

Cluttered shed (Photo credit: UnnarYmir)

I have a confession to make. I’m somewhat of a pack rat. I like to keep things in case I need them. But I really needed to strike back this weekend. I’ve been irritated and borderline obsessed with the clutter that was living in my desk drawer at home. It was filled with lots of papers and things I didn’t need and lots and lots of power cords. Saying this though, there are many people out there that are worse hoarders than I am. For some it can be so bad, that they have to look into something like Pest Control Des Moines in order to get rid of any pests that have been living amongst the mess. That is disgusting. Imagine thinking that you’re keeping these items just in case you may need them, but turns out you get new guests living with you instead. I don’t know what I would do. This is one reason as to why I feel like I need to de-clutter.

There are chargers for 4 iPhones, a Blackberry, a MacBook, an iPad Mini, an iPad keyboard case and some wireless speakers — I can’t take it! I’ve been researching ways to tame the power cords and got exhausted. A friend of mine told me about a storage company similar to this storage san francisco facility, but I wasn’t sure if that would fit my needs. So I decided that plain old rubber bands were going to help me. I twirled and fastened every last one of them and now the drawer opens easily and doesn’t drive me nuts. It’s a win win, really. Read more