Recently my two worlds of TV producer and blogger crossed paths at the BlogHer conference. I took a seminar about incorporating video into a blog that Catherine McCord, founder of Weelicious.com, was teaching. Brilliant stuff and I plan on adding some more video here soon!
Anyway — I’ve also done segments with Catherine about healthy eating and getting kids to be better eaters. She started out as a food blogger and has uploaded hundreds of videos to her website Weelicious.com. Now she has a book called “Weelicious: One Family, One Meal,” and I’ve even tried some of the recipes even though I don’t have kids!
Turns out — all that recipe making and brand building has been possible because of list making! Love that! Check out Catherine’s list-making secrets:
Q: Why do you call yourself a compulsive list producer?
A: As a working mom and wife, if I wasn’t armed with a list I’d be in big big trouble!
Q: What do you make lists about?
A: Everything! Grocery lists, kids activity lists, day to day work lists, long term goal lists, books I want to get for my kids, recipe ideas, video ideas, article ideas. Honestly it goes on and on.
Q: How often do you make lists?
A: Everyday, sometimes twice. I always have a list going, so I’m generally adding to one of them.
Q: What type of list do you make the most?
A: Hands down the grocery and farmer’s market.
Q: How do you make lists?
A: Handwritten when I don’t want to forget odds and ends, email or documents for those never ending lists.
Q: How have you found lists help you succeed?
A: Lists settle me. Life can feel very overwhelming, unattainable and out of control, but if I can put all my ‘to do’s’ on a piece of paper everything feels a lot more manageable.
Q: Specifically what was the last thing you wrote a list about?
A: A grocery list. I know, I just can’t escape it!
Catherine McCord, mom to Kenya (5) and Chloe (3) launched Weelicious.com in 2007. It is a platform to show parents around the world how easy and beneficial it is to expose children to wholesome and delicious homemade food. After personally struggling with how to feed Kenya, Catherine recognized a need for realistic, accessible and nutritious recipes for parents using minimal ingredients that are fully loaded with flavor. Weelicious, which now houses over 700 original recipes, isn’t about taking risks or presenting challenges in the kitchen. Follow Catherine on Facebook, Pinterest, and Twitter.