Tag Archive for: Technology

Is Being on TV on Your Bucket List?

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No matter who you are or where you’re from, if you’re reading this blog, I can almost guarantee that you’re an expert in something?

Don’t believe me?

Well let me explain. An expert is defined as someone who is “very knowledgeable about or skilful in a particular area”. Too many people think that being an expert means you have to be the best or the most knowledgeable on the earth.

But that’s not true! There’s plenty of space for multiple experts to exist in any given field.

And you could be an expert at a bunch of topics that don’t even have to do with “what you do” for a living.

Take me for instance, I’m a TV producer by day but I’m also a list-making expert. It’s a skill I use as a producer but I’ve perfected my method and teach it to others – like those currently enrolled in my Listful Thinking Masterclass.

What are you an expert in?

Maybe it’s how to pick out the perfect outfit or  brunch spot or raising picky eaters or maybe it’s marine biology or something else.

You have something to say about what you know.  People deserve to hear it. So now what?

My other expertise aside from list making is having a keen eye for talent and who would make a great media feature or guest. I deal with experts all in day in my job as a news producer. I work specifically on health news so I’m always looking for doctors and health professionals to interview. Because of this I have a finely tuned sense for what makes a person ‘media’ ready.

The question I’m asked most often is “How do I get on TV?”

So I created a FREE 3-part video course called “How to Be a Media Magnet” with my friend and colleague Terri Trespicio.  Terri is a former magazine editor for Martha Stewart and brand strategist with a TEDx talk that’s gotten almost 2 million views.

In our FREE 3-part video series, “How to Be a Media Magnet,” you’ll learn:

  • What the media wants and what pitches will grab their attention
  • What mistakes to avoid when approaching the media
  • Overcoming the fear of not being “good enough”
  • How to get spots on TV, radio, and magazines

Don’t wait, because the free course is available for a limited time.

5 Minute Fixes to Get to Inbox Zero

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Just this week my friend Terri told me about her life-changing experience.  

She got to Inbox Zero.

Amazing, right?

You know Terri — I’ve spoken about her before and she and I are starting a new venture together with the launch of our online course Lights Camera Expert.

Anyway — whenever I see the amount of unread emails she has I have an anxiety attack. We’re talking 4 and 5 digit numbers.

Yes, thousands of unread messages.  

Finally she had enough and decided to archive all of her messages. She didn’t go as far as I have in the past by deleting everything in her inbox. Instead she archived the ones she’s gotten in the past month and has a clean and shiny inbox.

Time spent: Less than 5 minutes. (However, she’s been agonizing over this for at least a year.)

The misconception about cleaning out your inbox is that it needs to take a long time. So we often put it off and procrastinate.  Putting it on the “oh yeah I should do that” list. Read more

What should you be doing right now?

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As you know I am a huge procrastinator. When I have a big deadline looming, that’s normally the exact time I decide cleaning my apartment is super important! Or I’ll spend hours researching a topic to write a post about, instead of just writing it!

The bigger and more demanding a task is, the bigger our reasons for not doing it become. For example, if you want to write a book tidying up your apartment is probably only going to buy you a day or so and then you’re going to have to write that book! Read more

The Secret to Getting on TV

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“How do I get on TV?” It’s probably the question I’ve been asked most often in my career.

If you’re new to this blog — shoutout to all my new followers in China, Japan and the Netherlands now that my book has been published there — I’m thrilled to welcome you.  The new readers may not realize that not only am I an author and productivity expert but I’m also a television news producer. That’s my “day job,” and I’ve been doing it for more than 15 years.

I put my producer hat on at the BlogHer16 conference in Los Angeles as a featured speaker this past week.  I was alongside my close friend and colleague Terri Trespicio.  We talked to bloggers in all categories: health, wellness, politics, food, money, etc., about how to take their message and pitch it to the media. We talked about how to become a go-to expert and what really stands out in the eyes of producers and editors.

That’s how Terri and I met after all. I booked her for a TV segment when she was a senior editor for Martha Stewart’s Whole Living Magazine. And years later when I started this blog – I pitched her a related idea it in the magazine. Fun, right?

Since Terri — as a former magazine editor, radio host and now a branding strategist and media coach — gets the same question about being on TV as I do — we’ve decided to team up.

We’re going to release a 4-week online course this September about how to get and keep media attention.

It’s called Lights Camera Expert! It’s designed for entrepreneurs, authors and experts of all kinds. We will be teaching you how to crack the media code, craft the perfect pitch and crush it on air — click here to join our list to be the first to hear all about it.

As a thank you we’ll send you our free ebook called, “5 Things You Should Never Say to a Producer.” We had a lot of fun putting it together.

We are so thrilled to teach something so near and dear to our hearts and help bloggers, authors, entrepreneurs and business owners boost their brand in the media.

I’d love to keep you posted on my newest endeavor Lights Camera Expert — check it out here and please tell anyone you think might be interested as well.  Appreciate your support!

Best Free Resources for Life Long Learning

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For the first 18 years of our life we are focused solely on learning. Kids these days are learning every day by going to school, and still learning when they go home and watch cool songs with a learning theme. We study, make flash cards and brainstorm new ideas. For some of us this learning goes on well into our twenties with college. But once we leave university, most of us move on from learning into the workplace and never really go back.

I loved learning when I was a kid and I always make it a point to learn something new whenever I can. As a journalist I’m naturally curious and one of my favorite parts of my job is that I get to become an expert in many different subjects even if just for a day.

Just because you’ve left school doesn’t mean you have to give up on life-long learning. In fact, many of the long-term bucket lists that I see include learning a language or new skill. But these long term goals tend to get overlooked because they can be quite costly or because people don’t think they have the time to achieve them. Read more