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Happy 4th Birthday Listful Thinking!

It’s hard to believe that four years ago I release my first book Listful Thinking. The book tour that followed was the first time I got to meet many of the regular followers of this blog ListProducer.com.

One of my favorite parts of meeting list makers in person was getting to see your lists! That was always so fun. And being able to debate the pros and cons of using technology with lists or keeping it old school. So much fun!
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FREE WEBINAR: How to Get on TV

“How do I get on TV”

As a senior TV news producer for nearly 20 years that is a question I’m asked a lot.

Honestly it’s not as difficult as you would think.

You don’t have to have special credentials, you don’t have to have a PR person or have a huge social media following — but what you do need to know is what the media is looking for.

If you are trying to get on TV, in magazines, on radio, etc. sometimes it’s more about what not to do!

OMG – in my career I can’t even tell you how many bad pitches I’ve been sent through the years!!

Well actually – I probably could because I’ve kept them all in my “bad pitches” folder. 🙂

Sometimes you can tell that the core idea isn’t bad, but the expert or publicist just don’t know how to present it correctly.

So what are these pitches faux pas and pitfalls? Well that is something I can teach you.

Register now for my FREE online training, “5 (Little-Known) Secrets to Snagging Media Attention (that Even PR Pros Get Wrong) on March 13th @ 8pm ET and March 14th @ 3pm ET.

I’m co-hosting it with Terri Trespicio who served as a senior editor for Martha Stewart for many years, hosted her own radio show and has appeared on all kinds of top-tier media like, “The Today Show,” “The Early Show,” “The Dr. Oz Show,” and many more!

I actually booked her as guest when I was at Fox News Channel.  That’s how we met!

During this live webinar, we’ll show you:

  • What the media is (and isn’t) 
interested in
  • How to get the media to take you seriously
  • The real reason you aren’t hearing back
  • The things everyone gets wrong about pitching the media

You’ll leave this webinar with ideas and actions you can take right away to start upping your media game!

Register now for my FREE online training, “5 (Little-Known) Secrets to Snagging Media Attention (that Even PR Pros Get Wrong) on March 13th @ 8pm ET and March 14th @ 3pm ET.

Tune In For My Radio Show

Since I started ListProducer.com and wrote Listful Thinking  I’ve been on my fair share of radio shows. It’s a nice way to meet new people, many of whom are often list makers themselves. Plus I always find we have really interesting conversations about what it really means to be more productive.

Although I’ve spent my career in television I like to think I know a bit about radio. My husband Jay works for CBS Sports Radio so I must have learned a little bit through the years!

So when Terri Trespicio, my friend and co-founder of our online video course Lights Camera Expert and I were approached to host our own show, we immediately agreed – what could be more fun? Read more

Listful Thinking Turns Two!

Do you ever get one of those Timehop things on Facebook where a picture pops up that you could’ve sworn you posted not that long ago, when it turns out it’s from two years ago!! I’m having one of those moments today as it’s been two years since my book Listful Thinking came out.

Where has that time gone?

I had to make a list:

  • There was that time I met  Marie Kondo and it sparked joy.
  • My appendix exploded.
  • Then I developed an online course with my friend Terri Trespicio called Lights Camera Expert to help entrepreneurs, experts and authors get and keep media attention.  
  • I continued to hear great feedback about a keynote speech for New York Women in Communications.
  • Listful Thinking has been translated into 10 languages! The different titles and covers of the various international versions of my book all give me a small insight into the cultures they represent. A prime example of this is the Japanese cover which features an adorable robot. Plus there’s now a new language to add to the ongoing list – Korean!

I’m excited to announce the next step in the Listful Thinking journey. I’m launching a brand new course called Listful Thinking Masterclass. It’s designed to help you set up a real system to get more done than ever.

I’ll be personally leading the course each week to give you guidance and tackle the big issues that are stifling your productivity like distractions and procrastination.  Check it out here. I can help you make this your most productive year yet!

The Secret to Getting on TV

“How do I get on TV?” It’s probably the question I’ve been asked most often in my career.

If you’re new to this blog — shoutout to all my new followers in China, Japan and the Netherlands now that my book has been published there — I’m thrilled to welcome you.  The new readers may not realize that not only am I an author and productivity expert but I’m also a television news producer. That’s my “day job,” and I’ve been doing it for more than 15 years.

I put my producer hat on at the BlogHer16 conference in Los Angeles as a featured speaker this past week.  I was alongside my close friend and colleague Terri Trespicio.  We talked to bloggers in all categories: health, wellness, politics, food, money, etc., about how to take their message and pitch it to the media. We talked about how to become a go-to expert and what really stands out in the eyes of producers and editors.

That’s how Terri and I met after all. I booked her for a TV segment when she was a senior editor for Martha Stewart’s Whole Living Magazine. And years later when I started this blog – I pitched her a related idea it in the magazine. Fun, right?

Since Terri — as a former magazine editor, radio host and now a branding strategist and media coach — gets the same question about being on TV as I do — we’ve decided to team up.

We’re going to release a 4-week online course this September about how to get and keep media attention.

It’s called Lights Camera Expert! It’s designed for entrepreneurs, authors and experts of all kinds. We will be teaching you how to crack the media code, craft the perfect pitch and crush it on air — click here to join our list to be the first to hear all about it.

As a thank you we’ll send you our free ebook called, “5 Things You Should Never Say to a Producer.” We had a lot of fun putting it together.

We are so thrilled to teach something so near and dear to our hearts and help bloggers, authors, entrepreneurs and business owners boost their brand in the media.

I’d love to keep you posted on my newest endeavor Lights Camera Expert — check it out here and please tell anyone you think might be interested as well.  Appreciate your support!